About Us

Fueling Hawai‘i

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At Hele, we’re more than just a pit stop; we’re a part of your journey. Born in Hawai‘i and rooted in local values, Hele is proud to be the islands’ favorite destination for fuel, snacks, and everyday convenience. Whether you're heading mauka or makai, Hele is here to help you Hele on.

We believe in fueling more than just vehicles, we fuel lifestyles. From manapuas and musubis to exclusive savings through our Kama‘āina Rewards program, we bring the spirit of aloha to every visit. Our stations are fast, friendly, and unmistakably local, supported by dedicated teams based right here in Hawai’i, including our office located on O’ahu.

A Par Pacific Brand

Hele is proudly operated by Par Pacific, a company committed to delivering safe, reliable, and increasingly low-carbon energy to communities across the U.S. With a focus on operational excellence and sustainability, Par Pacific empowers Hele to serve Hawai‘i with integrity and innovation.

Together, we’re building a future where energy meets community, where every gallon pumped and every snack grabbed supports a cleaner, more connected Hawai‘i.

Hele On!

Hele On! isn’t just a slogan; it’s a way of life. Whether you're commuting to work, heading to the beach, or exploring the islands, Hele is here to keep you moving with clean fuel, fresh eats, and now, sparkling car washes.

With locations across the islands and a mobile app that makes saving simple, Hele is always nearby and always rewarding. No cash? No problem. Use your Kama‘āina Rewards points to fill up on fuel and grab your favorite local snacks.

Wherever you're headed, Hele is here to keep you moving.

Got questions? We’ve got answers.

  • Yes, Hele fuel is rated Top Tier.

  • YES. There is no charge to become a Hele Kamaʻāina Rewards member. Download the free mobile app to join.

  • You start earning points when you use your Hele Kamaʻāina Rewards membership making a purchase at a participating location.

  • You can update your account information by logging into your account. You can also contact customer service anytime at memberservices@krs.io or call 1-866-270-0610 during regular business hours.

  • If there is an issue with your account, contact customer service anytime at memberservices@krs.io or call 1-866-270-0610 during regular business hours.

  • If you have forgotten your PIN number to your Hele Kamaʻāina Rewards account, contact customer service anytime at memberservices@krs.io or call 1-866-270-0610 during regular business hours.

  • You can check your points by logging into your account. You can also contact customer service anytime at memberservices@krs.io or call 1-866-270-0610 during regular business hours. Points are posted every night.

  • You spend points by informing a participating Hele location that you would like to redeem your points.